Normally my writing is too long, but in this case perhaps it was a little too short. The three words “why customers benefit” DO say it all, and encapsulate much of my thought. Let me explain: Perhaps this discussion of the three words “why customers benefit” will give you some insight in how to marketContinue reading “Why Customers Benefit, the Less Succinct Version”
Author Archives: John E. Bredehoft
Why Customers Benefit
I think the three words “why customers benefit” say it all.
On Ghosting
In the negative atmosphere of a job search, where a 0.5% success rate is considered good, outright rejection of job applicants isn’t the worst part. At least with a rejection (or the euphemism “we have decided to move in a different direction”) you know where you stand. Ghosting of job applicants is worse than rejectionContinue reading “On Ghosting”
Do Your Prospects Ignore Your Company’s Message?
In my 29 years in the identity industry, I’ve seen marketing messages from a number of companies—my employers, my consulting clients, and my competitors. And some of the marketing messages target the wrong audience—the audience who WON’T purchase your products. Telling the wrong product story I have worked for several technology companies both within andContinue reading “Do Your Prospects Ignore Your Company’s Message?”
Four Ways to Measure Your LinkedIn Profile Effectiveness (but zero tips on how to improve it)
Here are four tips and tricks that some of us in the job support group are using to measure how well our LinkedIn profiles are working for us.
How to Quickly Communicate Your Product’s Benefits by Blogging
During my time as a Senior Product Marketing Manager and in related roles, I’ve spread the word about my products and services in several different ways. I have found that the quickest and most effective way to communicate my product’s benefits is by blog posts.
The tymshft.com Domain Ran Out of Tym
The jebredcal blog is only one of countless blogs that I’ve created over the years. But I’ve only paid for two of them: Back in its day, tymshft was a fairly active blog, but after 2017 I spent less and less time on it, and actually haven’t posted anything to it since April 2021. UntilContinue reading “The tymshft.com Domain Ran Out of Tym”
My Scattered Thoughts on Product Marketing
Today is the three month anniversary of the day that I was officially let go from my prior employer. Not that I’m holding a party or anything. In an odd quirk, I recently realized that in all of the writing that I’ve done over the past three months, I have written very little about oneContinue reading “My Scattered Thoughts on Product Marketing”
Teasing “Which Words Should Your Writers Use?”
I’ve talked about the words “why,” “how,” and “what” and their relation to writing, but I haven’t talked about the word “which.” If you are a marketing executive, you know that the words you use in your marketing content can make or break your success. When your company asks employees or consultants to write marketingContinue reading “Teasing “Which Words Should Your Writers Use?””
Top 3 Bredemarket Identity Posts in June 2023 (so far)
Because of my increased availability and the (temporary?) removal of conflicts of interest, I’ve spent a lot of time this month writing identity/biometrics-related blog posts in my Bredemarket consulting blog. While these were originally intended for Bredemarket’s identity/biometric consulting prospects, those of you who are not consulting prospects may find them valuable also. If youContinue reading “Top 3 Bredemarket Identity Posts in June 2023 (so far)”
John E. Bredehoft 